Challenge:

When you have multiple Campaign Items running across different platforms how would you ensure that the right information is associated with the right Campaign Item?

Solution:

We are using Ad Ids which are unique identifiers assigned by the AdServer to each Campaign Item as soon as CI is submitted to AdServer. Ad Id allows for easy identification of the Campaign Item and streamlined communication between ADvendio and the AdServer.

So when you transfer further information to your AdServer at a later point in time, for example when using the availability forecast, these pieces of information will be matched to the correct entries in your AdServe

How to access AD Id:

• In your, Media Campaign go to the Related tab, under Campaign Items

Open

Campaign Item Details

• Click on your Campaign Item Name, it will open the Details tab

• Below under the Ad Information section > check the field Ad Id

Open

Ad Id field

Depending on your AdServer, the campaign item might have an AdServer ID Order ID