Commitments in ADvendio
Commitments video:
Description of the feature:
Commitments are financial agreements made between companies and their publishers, customers, or agencies that are usually made on a yearly, quarterly, or monthly basis and can be tracked in ADvendio. They help manage planned advertising spending to achieve certain discounts or value-add offers, with ADvendio calculating actual revenue figures throughout the year to ensure that commitments are being met.
Commitments are typically agreed to at the beginning of the year or even earlier at the end of the preceding year.
There are two types of commitment: Basic and Advanced commitments that can be switched on and off through feature settings.
Basic commitment:
With the Basic Commitment, you can apply only one commitment per type (Advertiser/Agency Discount, Agency Earning and Third Party Commission) that can match a Media Campaign and only one commitment condition can apply to a line item.
Advance commitment:
With the Advanced Commitment features, you can apply multiple conditions to a single Campaign item. When Media Campaigns and Campaign Items move from one period to another, they may overlap multiple contracts. Therefore, Media Campaigns must be able to match all similar commitments with the same hierarchy, and all applicable conditions must be proportionally applied to Campaign Items based on the time they are allowed in each commitment period.
You can see different Commitments types available in the Wiki Knowledge Base https://advendio.atlassian.net/wiki/spaces/SO/pages/144834562 and check Commitments Use Cases: Rebate in Kind, Scaled Discount, Special Discount, Agency Earning and Third Party Commission.
Customers Target Group:
The Commitment feature is designed for customers, publishers, agencies, and customer agencies who use the financial tools of ADvendio and want to create financial agreements.
How do Customers benefit from using it?
The commitments feature helps you to manage planned advertising spending to achieve certain discounts or value-add offers.
Effective use of the feature: In which ways it could be used by the customer?
ADvendio calculates your actual revenue generated during the year and compares it with the commitment value to ensure that targets are met and the correct discounts are applied. This helps you in tracking progress towards financial goals and ensures that commitments are fulfilled.
Future Development Plans:
Our plans are to introduce Commitment features in the Campaign Builder.
More sources on this Feature:
https://advendio.atlassian.net/wiki/spaces/SO/pages/115015707
Contact us:
If you are looking for more demos or information on this feature, please reach out to us and we will be able to help.