Lightning Booking Calendar in ADvendio
Introduction
The Lightning Booking Calendar in ADvendio is a powerful tool designed to simplify the process of managing and booking advertising inventory.
It provides a comprehensive view of available products within a specific time period, enabling Sales Representatives to create advertising campaigns quickly and effortlessly.
With the Booking Calendar, Inventory Managers can identify high-demand products which are not selling well, to adjust incentives and promotions accordingly. By offering valuable insights into inventory levels, the Booking Calendar empowers both Sales Representatives and Inventory Managers to make informed decisions and maximize sales.
Booking Calendar Overview
The Booking Calendar provides a wide range of options and filters to easily check product availability within specific time frames. It specifically caters to advertising professionals responsible for managing and selling ad bookings across different media types, including Print, Digital, and Retail-out-of-Home (ROOH). Customers utilizing Media Campaigns in ADvendio benefit greatly from the Booking Calendar as it offers them a centralized platform to conveniently monitor bookings for their desired time frames.
Customers Target Group for the Booking Calendar
The Booking Calendar primarily targets advertising professionals managing ad bookings for various media types. Also, this includes a wide range of customers involved in Print, Digital, and Retail-out-of-Home advertising. Sales representatives benefit from the Calendar's intuitive interface, enabling them to create Media Campaigns with just a few clicks. Inventory Managers, on the other hand, can assess the demand and availability of inventory effectively.
It's important to know that the Booking Calendar deals with all availability requests that aren't made through an external ad-serving system.
What customers can do with the Booking Calendar?
The Booking Calendar simplifies the management of advertising inventory, streamlining the booking and tracking processes. Customers can save time by scheduling bookings with just a few clicks and receiving real-time availability updates. The integration with other ADvendio features allows for seamless campaign creation and management. The Calendar automatically updates inventory availability based on the campaigns created. Additionally, customers can customize the Calendar by creating custom fields to capture additional information for each booking.
How to access and use The Booking Calendar?
To access the Booking Calendar feature:
Open the ADvendio app launcher.
Type "Booking Calendar Lighting (Lightning)"
The system will open a Booking Calendar interface
In three sections under Options, Inventory Filters and Status Filters apply data which are relevant to your booking calendar
Press Show
How can The Booking Calendar help our customers?
The Booking Calendar in ADvendio empowers customers by offering a comprehensive view of available inventory, simplifying the campaign creation process. It enables customers to make data-driven decisions regarding inventory utilization and optimize sales. The Calendar's customization options and seamless integration with other ADvendio feature enhance the overall advertising management experience.
Future Development Plans
These are some of the new features that are planned in the Booking Calendar:
Implementation of Event dates for Ad Specs and/or contents
Confirmation to add to the basket and select Ad Price, Content, and Publication Dates when multiple options apply
Improved handling of dynamic timeframes
Advanced Content filtering options
Ability to view a quarter and yearly schedule
Enhanced smart filters to facilitate the easier finding of specific inventory
More sources on the Feature
If you are looking for more demos or information on this feature, please reach out to us and we will be able to help.