Synchronize Campaigns and Items Status Between ADvendio and Third-Party Systems
Feature Video:
Description of the feature:
With the feature "Sync Status with Third-Party Platforms", ADvendio Campaigns and Items' status can be synced with bookings' status in third-party platforms such as Ad Server, Demand-Side Platforms (DSPs), and Media Buying Systems. This syncing process is simple and straightforward, streamlining the communication between the platforms.
Customers Target Group:
The feature of syncing status with third-party platforms is helpful for all digital media industries (Display, Video, Audio & Digital Out-Of-Home (DooH) that use booking systems like AdServers, especially those using supported Integrated Systems like Google Ad Manager, Xandr, Triton, Freewheel, etc.
Additionally, this feature is also useful for retail media that sell their own inventory and offer audience extension services via media buying.
The feature is designed for Ad Operations & Campaign Planners, as well as agencies that manage media buying on behalf of advertisers.
How do Customers benefit from using it?
With the "Sync Status with Third-Party Platforms" feature, the Campaign Manager can immediately see in ADvendio the status of your items and whether they are delivering as expected. You don't have to waste time manually checking the status of bookings on third-party platforms.
This feature allows for seamless status update push from ADvendio, enabling you to directly push your digital campaigns live from ADvendio.
Effective use of the feature: In which ways it could be used by the customer?
ADvendio automatically syncs the current status of your campaigns and items with the status in third-party systems. This allows you to keep track of your campaigns' progress and ensures that they are delivered correctly.
Future Development Plans:
In Q2 of 2023, we plan to make improvements to the "Sync Status with Third-Party Platforms" feature in ADvendio. The enhancements include displaying the current status of your bookings in third-party systems for media buying and UX improvements for the status update feature.
More sources on this Feature:
https://advendio.atlassian.net/wiki/spaces/SO/pages/2366013446
Contact us:
If you are looking for more demos or information on this feature, please reach out to us and we will be able to help.