The initial planning of your Ad Sales is started from ADvendio, but not all settings or process steps can or will be executed from ADvendio. There might be the need for a separate approval within a connected system (as an AdServer or SSP) before setting an order with the item live.
If it is needed to perform any actions regarding a Campaign Items status, can this be done directly in the connected system? And can the current status of the item be synched back to ADvendio, to prevent mismatching information or
While ADvendio offers features to set the status of your Campaign Items from ADvendio and sent it over to your AdServer, it is also valid to do this outside of ADvendio.
In this case it’s important to make sure both systems, your external AdServer / SSP / DSP and ADvendio are in sync. For this we offer the following solutions.
Prevent ADvendio from overwriting Status information in the connected systems.
First of, make sure that the AdServer Status field of Campaign Items and Media Campaigns is set to an empty value:
Otherwise it might be, that during the next submit process, the current status of the order or item gets replaced with what is set up in ADvendio!
To know more about the status update from ADvendio, see also the following articles:
To keep Campaign Items up to date, ADvendio synch status information automatically with the Lifetime Delivery Data reports. To find out, if this has already been set up, contact your System Administrator or see the steps mentioned in the Setup section below.
On the Campaign Item, there are two relevant fields, showing this information:
Last Delivery Data Update → Shows the last time the data has been synched for this Campaign Item
Current AdServer Status → Shows which status the item has in the external system (like an AdServer or SSP)
The possible status values depend on the connected system in use, most common are status like active, paused, waiting, running, finished
ADvendio currently offers this only on Campaign Item / Line Item level and not for insertion order status.