7.2.13 Setup Recommendations

Owned by Former user (Deleted)
Last updated: 2021-10-08 by Nicole Jünger

Please take note that this feature is not supported in our Lightning Media Search.

Ad spec recommendations help to promote products with a validity period (e.g. Christmas special) and products that fit good to each other for upselling. The recommendation shows the ad sales manager similar ad specs or current special offers triggered by his selection. The ad spec recommendation is a handy feature to sell your ad inventory more effectively.

Activate Product Recommendations

The feature Product Recommendation needs to be activated from your system administrator, it can be disabled again at any time. With this feature you are able to push promotions and similar ad specs internally to make more of your ad inventory.


To activate the feature "Product Recommendations", follow these steps:

  1. Click the tab Overview.
  2. Navigate to Setup & Settings and expand this section.
  3. Click the item Administration Settings.


Please navigate to administration settings tab and edit the settings at administrator actions section:

  1. Click the tab Administration settings.
  2. Expand the section Administrator Actions and search the checkbox Show Product Recommendations.
  3. Activate the checkbox Show Product Recommendations.
  4. Save your changes.

Setup Ad Spec Recommendations 

To setup ad spec recommendations, you have to define all information regarding the ad spec you want to recommend. Afterwards, you are able to define triggering ad spec, site, ad type or placement. If those triggering information is used in the media configuration, the recommended ad spec is also visible for the user. You can also define a timeframe, when this recommendation is valid or you can leave all triggering information blank to always show this recommendation.

To setup ad spec recommendations, please follow this steps:

  1. Navigate to the Overview tab.
  2. Please search ADvendio Objects and expand this section.
  3. Click on Ad Spec Recommendations.
  4. Click the button New Ad Spec Recommendation.

Note: You can also edit existing recommendations to adapt for instance timeframe or change triggering ad spec, site, ad type or placement.

Please insert all required fields to create a recommendation:

  1. Recommended Ad Spec: Please define the ad spec that should be recommended.
  2. Valid from, Valid until: Define a timeframe or leave it empty if always valid.
  3. Currency, Description: Define the currency in which the recommendation is valid and enter a description that is visible for the user.
  4. Recommended Special Discount: You can offer a special discount for this recommendation.
  5. Triggering Ad Spec: You can define an ad spec that should display the recommended ad spec.
  6. Triggering Site: You can define a site that should display the recommended ad spec.
  7. Triggering Ad Type: You can define an ad type that should display the recommended ad spec.
  8. Triggering Placement: You can define a placement that should display the recommended ad spec.
  9. Save your changes.

Note: You can also leave triggering information blank to show that recommendation always. For ad spec recommendation there always exist a high, medium or low criteria correlation. The criteria correlation can be set at triggering information section. For instance, if an ad spec recommend another one, this is defined as a high criteria correlation (also known as direct recommendation). Triggering site, ad type or placement are medium criteria correlation if two criteria correspond to the triggering information. If only one criteria correspond to the triggering information (for instance the site), this is displayed as a low criteria correlation. The reason for recommendation is marked as bold font in the media configuration.

Setup Ad Type Recommendations

To setup ad type recommendations, you have to define the ad type you want to recommend. Afterwards, you are able to define triggering ad type. You can also define a timeframe, when this recommendation is valid or you can leave all triggering information blank to always show this recommendation.

To setup ad type recommendations, please follow this steps:

  1. Navigate to the Overview tab.
  2. Please search ADvendio Objects and expand this section.
  3. Click on Ad Type Recommendations.
  4. Click the button New Ad Type Recommendation.

Note: You can also edit existing recommendations to adapt for instance timeframe or change triggering ad type.

Please insert all required fields to create a recommendation:

  1. Recommended Ad Type: Please define the ad type that should be recommended.
  2. Valid from, Valid until: Define a timeframe or leave it empty if always valid.
  3. Triggering Ad Type: You can define an ad type that should display the recommended ad type.
  4. Save your changes.

Note: You can also leave triggering information blank to show that recommendation always. Ad type recommendations are displayed as a soft recommendation (indirect recommendation). The reason for recommendation is marked as bold font in the media configuration.

Setup Placement Recommendations

To setup placement recommendations, you have to define the placement you want to recommend. Afterwards, you are able to define triggering placement. You can also define a timeframe, when this recommendation is valid or you can leave all triggering information blank to always show this recommendation.

To setup placement recommendations, please follow this steps:

  1. Navigate to the Overview tab.
  2. Please search ADvendio Objects and expand this section.
  3. Click on Placement Recommendations.
  4. Click the button New Placement Recommendation.

Note: You can also edit existing recommendations to adapt for instance timeframe or change triggering placement.

Please insert all required fields to create a recommendation:

  1. Recommended Placement: Please define the placement that should be recommended.
  2. Valid from, Valid until: Define a timeframe or leave it empty if always valid.
  3. Triggering Placement: You can define a placement that should display the recommended placement.
  4. Save your changes.

Note: You can also leave triggering information blank to show that recommendation always. Placement recommendations are displayed as a soft recommendation (indirect recommendation). The reason for recommendation is marked as bold font in the media configuration.

Setup Site Recommendations

To setup site recommendations, you have to define the site you want to recommend. Afterwards, you are able to define triggering site. You can also define a timeframe, when this recommendation is valid or you can leave all triggering information blank to always show this recommendation.

To setup site recommendations, please follow this steps:

  1. Navigate to the Overview tab.
  2. Please search ADvendio Objects and expand this section.
  3. Click on Site Recommendations.
  4. Click the button New Site Recommendation.

Note: You can also edit existing recommendations to adapt for instance timeframe or change triggering site.

Please insert all required fields to create a recommendation:

  1. Recommended Site: Please define the placement that should be recommended.
  2. Valid from, Valid until: Define a timeframe or leave it empty if always valid.
  3. Triggering Site: You can define a placement that should display the recommended placement.
  4. Save your changes.

Note: You can also leave triggering information blank to show that recommendation always. Site recommendations are displayed as a soft recommendation (indirect recommendation). The reason for recommendation is marked as bold font in the media configuration.