[Buying Orders & Buying Items] How to configure them in Snapchat

[Buying Orders & Buying Items] How to configure them in Snapchat

Available with Version

2.171 and up

Available with Version

2.171 and up

Role

Order Manager - Fulfilment; System Administrator

External Systems

Snapchat

 

Challenge

If you plan to use the ADvendio platform features to use the reporting of campaigns from Snapchat using ADvendio, this article will guide you through the necessary fields and configurations to set up your Buying Order and Items.


 

Buying Configuration

 

To begin the buying configuration process for successfully pushing Buying Orders/Items, follow these steps:

  • Access the App Launcher and search for "Buying Configuration."

  • Once in the "Buying Configuration" section, click on "New" to start

  • Select “SNAPCHAT” connection and select the “Active” checkbox

  • All the required fields associated with the record type are already associated

    • You can choose to add additional fields for any custom needs, if they are not associated with Snapchat they won't work

      image-20241212-194354.png

 

What fields to expect

  • Buying Order Fields, the necessary fields (mandatory and optional) are already preselected:

Mandatory field

Advendio Name (label)

Snapchat Field

Mandatory field

Advendio Name (label)

Snapchat Field

Advertiser

Account

Buying Order Name

Campaign Name

Start Date

Start Date

-

End Date

End Date

Budget amount

Budget amount




  • Buying Item Fields, the necessary fields (mandatory and optional) are already preselected

Mandatory field

Advendio Name (label)

Snapchat Field

Mandatory field

Advendio Name (label)

Snapchat Field

Start Date

Start Date

-

End Date

End Date

-

Budget Amount

Budget

-

Line Item ID

Line Item ID

-

Actual media spend

Media spend



Buying Order

 

To initiate bringing the delivery report data from Snapchat, you must define a Campaign using the ADvendio Buying Order or you can add them directly to a Media Campaign. Here are the steps:

  1. Access the App Launcher and search for "Buying Orders"

  2. Once in the "Buying Orders" section, click on "New" to begin

  3. Choose the appropriate Source

    1. Select the Record Type as "SNAPCHAT"

    2. Choose the previously created Connection
      (ALL THE ACTIVE CONNECTIONS WILL BE DISPLAYED HERE)

    3. Click on "Save

  4. Add a name for the Buying Order

  5. Complete all the required fields to determine your Criteo Campaign objective

 

When creating a new Buying Order, ensure the presence of the following fields:

Mandatory

ADvendio Field

Advendio Name (label)

Type

Value

Snapchat Field
(as provided by API)

Comments

Mandatory

ADvendio Field

Advendio Name (label)

Type

Value

Snapchat Field
(as provided by API)

Comments

InsertionOrderID__c

Insertion Order ID

String

  • ID

ID (in domain)

  • Automatic after successful submit

Advertiser__c

Advertiser

Lookup

  • Advertiser Account

AccountId

 

Name

Buying Order Name

String

  • Text

Name

 

StartDate__c

Start Date

Date

-

startDate

 

-

EndDate__c

End Date

Date

-

endDate

 

 

Buying Item

 

Once you have created a Buying Order, you can proceed to configure individual Buying Items, which correspond to Line Items. These Buying Items allow you to retrieve your delivery data. You have the flexibility to create as many Buying Items as needed for your Buying Order.




Mandatory

ADvendio Field

Advendio Name (label)

Type

Value

Snapchat Field
(as provided by API)

Comments

Mandatory

ADvendio Field

Advendio Name (label)

Type

Value

Snapchat Field
(as provided by API)

Comments

Name

Buying Item Name

String

  • Text

  • Name

  • Unique name validation is required upon creation

LineItemID__c

Line Item ID

String

  • ID

campaignId (in domain)

  • Automatic after successful submit

StartDate__c

Start Date

 

  • Dates

startDate

-

-

EndDate__c

End Date

 

  • Dates

  • None

endDate

  • No dates means End date none

-

BudgetAmount__c

Budget Amount

Currency

  • Currency

Budget