What is Ad Type

An Ad Type describes the format of an advertisement. For example, ad types can be rectangles, skyscrapers, or any combination of those. For print, these can be a full page, half page, quarter page etc. With the placement and site, ad types define your "inventory products": ad specs. You have multiple ways and wizards to create AdTypes. The easiest is to use the 3.4 Inventory and Rates Manager. But you can always make changes or even create them manually by navigating to the Ad Type record page and clicking "New".

Create an Ad Type

To create a new Ad Type please follow these steps:

1. Pick the relevant record type. The record type selection will decide the record type to be selected from the system when adding new campaign items to a campaign.
   Please take a look at this article for further information about the mapping from the Ad Type record type to the Campaign item record type: Campaign Item Record Types
   These are the offered Ad Type record types:

   1. AdServer  (Google AdManager or others)

   2. Print

   3. Radio

   4. TV

   5. Services

   6. OOH

   7. The standard for all others.

2. Fill out the name,

3. AdServer login if relevant must match the record type,

4. and set it to Active.

Open

Digital Example

Open

Read more about the Ad Type fields for your AdServer. 

Print Example

The print Ad Type fields also vary slightly from the digital fields:

Set Bleed

For your print ad types, you can set the bleed for your specific ad type. This information will be moved to the campaign into the respective campaign item and later can be transferred into your flat planning tool. Therefore you have to maintain data in the following two fields:

1. Set Bleed - Please check if this AdType /Campaign item uses bleeding.

2. Bleed Amount - Please enter the amount of bleed in points, mm, or inches.

Example: