4.2 Working with Media Campaigns

A media campaign is similar to an opportunity, displaying a sales process you want to track. They form the centerpiece of your ADvendio.com system, combining customer information on accounts and contacts with product information on campaign items and prices. In media campaigns, you are able to create, plan and execute your sales deal. Media campaigns make up your pipeline.   

There are several way how to create one. The four main ways are

1. Open an Advertiser-Agency Relation and click on the NEW Media Campaign Button.
   
   
   
   
2. Click new in the Tab Media Campaign
   
   
   
   
3. Open the Booking Calendar and search for Items you like to see. Click on Create Media Campaign. 
   
   
   
   
   
4. Optionally you can always clone an existing media campaign here is how to. Watch a brief video about this feature here Clone Campaigns.

Content

• 4.2.1 Media Campaign Details
  • 4.2.1.1 Business Type
  • 4.2.1.2 Media Campaign Discounts, Agency Earnings and Commissions
  • 4.2.1.3 Exchange Rates and Turnover Calculation
  • 4.2.1.4 Advertised Brands (FreeWheel)
• 4.2.2 Stages
• 4.2.3 Exclusivity Check
• 4.2.4 Campaign Item Buttons and Functions
  • 4.2.4.1 Add Items
  • 4.2.4.2 Recommendations
  • 4.2.4.3 Linear Distribution
  • 4.2.4.4 How to activate, pause or update the status of a Campaign Item in an external system like an AdServer or SSP from ADvendio?
  • 4.2.4.5 Campaign Item Surcharges, Discounts, Agency Earnings, and Commissions
• 4.2.5 Campaign Items Details and Buttons
  • 4.2.5.1 Selective Overbooking - Booking Quantity
  • 4.2.5.2 Placement Type (FreeWheel)
  • 4.2.5.3 Industry (FreeWheel)
  • 4.2.5.4 Allow RTB Competition (Xandr)
  • 4.2.5.5 Transfer the Minimum Quantity / Contracted Quantity (Google Ad Manager)
  • 4.2.5.6 How to overwrite Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity)
  • 4.2.5.7 Which specific Campaign Item fields and settings are available for our Xandr integration?
  • 4.2.5.8 How to create and sell Video Campaign Items for Google AdManager
  • 4.2.5.9 Overwriting Booking Goals & Pricing for Digital Campaign Items / Total Impressions / Guaranteed AI / CPD & Fixed Price Cases for AdServers and similar integrations
• 4.2.6 Revenues and KPIs
  • 4.2.6.2 Amount Calculation and Discounts
  • 4.2.6.3 Non-Media Products
  • 4.2.6.4 Performance Indicator (Campaign Item)
  • 4.2.6.1 Pay Factor
• 4.2.7 Contact Wizard or How to set up Campaign Contacts for Offer and Invoice documents?
• 4.2.8 Media Campaign Team Members
• 4.2.9 Terms of Payment (Early Payment Discounts)
• 4.2.10 PDF Settings
• 4.2.11 Sync Opportunities with Media Campaigns
• 4.2.12 Advertised Brands and Industries (FreeWheel)
  • 4.2.12.1 Exclusivity of Brands and Industries (FreeWheel)
• 4.2.13 Selling (Digital) Out of Home Products -> Product Search Plus