2.87 and up

Google Ad Manager

AdServer ID

ADvendio_AdServerID_c

Lookup(AdServer ID)

2.87

AdServer-ID Category

ADvendio_AdServerIdCategory_c

Formula (Text)

2.87

AdServer-ID Type

ADvendio_AdServerIDType_c

Formula (Text)

only Device Category & Country as filter

2.87

AdServer-ID Name

ADvendio_AdServerIDName_c

Formula (Text)

2.87

Advertiser View-Through Sales (Deprecated)

ADvendio_AdvertiserViewThroughSales__c

Currency

Deprecated.

2.97

Advertiser View-Through Sales

ADvendio__AdvertiserViewThroughSalesRev__c

Number (12,6)

VIEW_THROUGH_REVENUE

2.102

Advertiser Click Through Sales

ADvendio__AdvertiserClickThroughSalesRev__c

Number (12,6)

CLICK_THROUGH_REVENUE

2.102

Campaign Item

ADvendio_CampaignItem_c

Master-Detail(Campaign Item)

2.87

Clicks total

ADvendio_ClicksTotal_c

Number(18, 0)

AD_SERVER_CLICKS

2.87

Click-Through Conversions

ADvendio_ClickThroughConversions__ c

Number(18,0)

CLICK_THROUGH_CONVERSIONS

2.97

Conversions per Click

ADvendio_ConversionsPerClick__ c

Number(18,0)

CONVERSIONS_PER_CLICK

2.97

Conversions per Thousand Impressions

ADvendio_ConversionsPerThousandImpressions__ c

Number(4,14)

CONVERSIONS_PER_THOUSAND_IMPRESSIONS

2.97

Created By

CreatedById

Lookup(User)

2.87

Currency

CurrencyIsoCode

Picklist

2.87

Date

ADvendio_Date_c

Date

2.87

Enhanced Delivery Data Name

Name

Auto Number

2.87

Impressions total

ADvendio_ImpressionsTotal_c

Number(18, 0)

AD_SERVER_IMPRESSIONS

https://developers.google.com/doubleclick-publishers/docs/reference/v201705/ReportService.Column

2.87

Impressions total viewed

ADvendio_ImpressionsTotalViewed_c

Number(18, 0)

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

2.87

Last Modified By

LastModifiedById

Lookup(User)

2.87

Month

ADvendio_Month_c

Formula (Date)

2.87

Total CTR

ADvendio_TotalCtr__ c

Percent

AD_SERVER_CTR

2.97

Video viewed 100%

ADvendio_VideoViewed100_c

Number(18, 0)

VIDEO_VIEWERSHIP_COMPLETE

2.87

Video viewed 25%

ADvendio_VideoViewed25_c

Number(18, 0)

VIDEO_VIEWERSHIP_FIRST_QUARTILE

2.87

Video viewed 50%

ADvendio_VideoViewed50_c

Number(18, 0)

VIDEO_VIEWERSHIP_MIDPOINT

2.87

Video viewed 75%

ADvendio_VideoViewed75_c

Number(18, 0)

VIDEO_VIEWERSHIP_THIRD_QUARTILE

2.87

View-Through Conversions

ADvendio_ViewThroughConversions__ c

Number(18,0)

VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE

2.97

AdvertiserViewThroughSales__c

ADvendio__AdvertiserViewThroughSales__c

Currency(16, 2)

Amount of sales revenue generated for the advertiser because a user performed an action, such as completing a purchase, after viewing an ad.

2.98

ClickThroughConversions__c

ADvendio__ClickThroughConversions__c

Number(18,0)

Number of actions, such as visiting the advertiser's webpage or completing a purchase, taken by a user who has clicked on an ad.

2.98

ConversionsPerClick__c

ADvendio__ConversionsPerClick__c

Number(18,0)

Number of click-through conversions divided by the number of clicks.

2.98

ConversionsPerThousandImpressions__c

ADvendio__ConversionsPerThousandImpression__c

Number(4, 14)

(View-through conversions for control group ÷ Impressions for control group) × 1000

2.98

TotalCtr__c

ADvendio__TotalCtr__c

Percent(16, 2)

Percentage of impressions served by the DoubleClick ad server, AdSense and Ad Exchange that resulted in users clicking on an ad.

2.98

ViewThroughConversions__c

ADvendio__ViewThroughConversions__c

Number(18, 0)

Number of actions, such as visiting the advertiser's webpage or completing a purchase, taken by a user who has viewed an ad.

2.98