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5.3.5.3 Enhanced Delivery Data Mapping (Google Ad Manager)

5.3.5.3 Enhanced Delivery Data Mapping (Google Ad Manager)



Version 

2.87 and up

Supported Adservers

Google Ad Manager

Mapping Table 

FIELD LABEL

FIELD NAME

DATA TYPE

Google Ad Manager field

Google Ad Manager Service

Beginning with Version

FIELD LABEL

FIELD NAME

DATA TYPE

Google Ad Manager field

Google Ad Manager Service

Beginning with Version

AdServer ID

ADvendio_AdServerID_c

Lookup(AdServer ID)





2.87

AdServer-ID Category

ADvendio_AdServerIdCategory_c

Formula (Text)





2.87

AdServer-ID Type

ADvendio_AdServerIDType_c

Formula (Text)



only Device Category & Country as filter

2.87

AdServer-ID Name

ADvendio_AdServerIDName_c

Formula (Text)





2.87

Advertiser View-Through Sales (Deprecated)

ADvendio_AdvertiserViewThroughSales__c

Currency



Deprecated.

2.97

Advertiser View-Through Sales

ADvendio__AdvertiserViewThroughSalesRev__c

Number (12,6)

VIEW_THROUGH_REVENUE



2.102

Advertiser Click Through Sales

ADvendio__AdvertiserClickThroughSalesRev__c

Number (12,6)

CLICK_THROUGH_REVENUE



2.102

Campaign Item

ADvendio_CampaignItem_c

Master-Detail(Campaign Item)





2.87

Clicks total

ADvendio_ClicksTotal_c

Number(18, 0)

AD_SERVER_CLICKS



2.87

Click-Through Conversions

ADvendio_ClickThroughConversions__ c

Number(18,0)

CLICK_THROUGH_CONVERSIONS



2.97

Conversions per Click

ADvendio_ConversionsPerClick__ c

Number(18,0)

CONVERSIONS_PER_CLICK



2.97

Conversions per Thousand Impressions

ADvendio_ConversionsPerThousandImpressions__ c

Number(4,14)

CONVERSIONS_PER_THOUSAND_IMPRESSIONS