[Set up connection] in Linkedin

Available with Version	2.164 and up

Available with Version	2.164 and up
Role	System Administrator
External Systems	Linkedin

Challenge

ADvendio is offering your business to run Linkedin Integration in ADvendio in order to:

Plan campaigns, manage budgets, sell your own inventory and manage media buying activities
Keep the data in synchronization
Maximize the efficiency of your internal processes
Streamline the configuration of your media buying activities on the Linkedin platform to save time and effort

Solution

How do you set up the connection to Linkedin in ADvendio?

In order to start using the ADvendio Linkedin Integration, you will need to set up a new record of type “LinkedIn”. Please, follow the steps below:

In the main ADvendio menu type “AdServer Interface”
Click on the “Connections“ tab
Create a new connection record by selecting the option “New”
Select “Linkedin” as a new record type

A window “New connection: LINKEDIN” will open, enter data in the field “User Name” (mandatory) and fill in all the rest information (if necessary), and press Save. It will create a new connection.

Open the new Connection record you just created
In the right upper corner Click “Create OAuth Token”

After a modal pops up, click the button “Link to Third Party Platform“
A new tab opens, log into Linkedin, accept the authentication as shown in the screenshot below
Copy the token authorization code and paste it into the field on the modal from the start

Possible field values and explanation when creating a Linkedin connection:

Field value	Description

Field value	Description
User name	Enter the user name you use to login to the Ad Serve
Additional User Name	You can enter an additional user name
Access Token	The access token authorisation code will be stored here
Record Type: Linkedin	“Linkedin” record type is shown by default as it’s been previously selected in the set up process
Active	You should check this box to activate the ad server connection
Description	You can enter additional text to describe the login record
Related Connection	You can use this field to connect with specific AdServers (in case of multiple connections)

You can use a regular Linkedin User Account, if you work with multiple people and they require access to different data (e.g. Advertiser Ad Accounts). You will need individual connection records for each user.

You have the option to create a Linkedin System User only for the ADvendio Integration, please contact your Technical Account Manager or our Customer Success Team for help.

Data to import from Linkedin

Once the authentication token is obtained and the Linkedin Connection is established, as a next step we would strongly recommend using the Transfer to ADvendio feature to import Linkedin data into ADvendio for smooth media advertising and buying activities.

By using this feature you can select the information you want to import in ADvendio

Import Account → Advertiser
Import Key Value → Key / Value

ADvendio import and synchronization instructions:

3.5.3 How to import and sync targeting information and ids from connected systems with ADvendio?

3.5.4 Which targeting information and inventory IDs will be synched between ADvendio and external systems, what do they mean and how will they be used?

Setup

For a smooth Linkedin integration with ADvendio it is recommended to perform the previously described steps:

Create a Linkedin Connection with the ADvendio
Import data from the Linkedin platform