[Programmatic Buyer] How to define which one is available for which Advertiser and how to select them in a Media Campaign for a Xandr PG Deal

When planning your Programmatic Guaranteed, we offer ways to select, which programmatic buyer will be used and sent to Xandr.

Programmatic Buyer at a Media Campaign level

This buyer will be assigned to all of the Campaign Items associated to the Media Campaign

1. Create an Account to start creating your Programmatic Buyer. ADvendio uses Salesforce Accounts as Programmatic Buyers.

    

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2. Import your Programmatic Buyers directly from the Connection that is being used
   Connection > Transfer to ADvendio
   
   

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3. Once you completed the previous step go to your Account created in Step 1, go to the related list ‘External account IDs’, and click the “new” button, to create a new relation. Your Admin might need to set this up in your Salesforce Account Page Layout.
   
   

   
   
   

4. Select the Programmatic Buyer account that you want to connect to your Advertiser in the Connection ID lookup field and manually assign the ID of this connection.

   1. Repeat this step for each desired assignment.
      
      

      
      
      

5. Now when creating a New Media Campaign, you can use our Programmatic Buyer Selection, in order to select the applicable Programmatic Buyer. Depending on how the flow is set up in your environment, this can be a button or a part of your Media Campaign Layout.

Programmatic Buyers at a Campaign Item level (Buyer seats)

This is the option to choose one or more Buyer seats per each Campaign Item we have under one Media Campaign