7.3.1.1.1 How are connections to AdServers, SSPs, DSPs and other external systems structured in ADvendio?

Role

System Administrator,

Order Manager - Fulfilment

External Systems

Google Ad Manager, Google Display & Video 360, Adswizz, Freewheel, Xandr, Equativ

Connection

Stores the information needed to authenticate against the external system (like username, password, tokens or network ids)

Every feature that communicates with an external system

Additional Login

Used to store additional login information for your connections.

Our Programmatic Data import requires such an additional login.

Connection ID

Stores a technical ID from an external system in ADvendio so it can be reused. This is can be for example certain targeting configurations, videos or inventory, which are important for you Campaign Item configuration.

Connection IDs are referred to in all of our targeting features, such as:

Geo Targeting,

Audience Targeting,

Device Targeting,

but also as part of the targeting pre-configuration of your products as well as in targeting sets.

Ad Type

As part of the Ad Specs, this is part of your product configuration. The Ad Type specifically handles format and technical related settings, hence it is very relevant for all digital items used in AdServers and similar.

Also this is used to save which connection is relevant for which Campaign Item.

Is part of the ADvendio product configuration

This information is later reused when submitting items to an external system or when check availabilities.

Account

Represents advertisers or agencies, which you use to plan your Media Campaigns

This information is mainly relevant when submitting items to an external system or creating new orders.

External Account ID

If an account from ADvendio is used in an external platform, the External Account ID stores the id from that system, so that ADvendio can match it correctly

Will be handled automatically by ADvendio in the background.

Media Campaign

These are the orders you create for your advertisers. A Media Campaign consists of multiple Campaign Items. Typically the ADvendio Media Campaign also represents an order/campaign send to an external system, but the ADvendio structure allows more flexibility, so that you can combine items from multiple external systems into one Media Campaign!

Defines all the key information needed for an order to be submitted to an external system. Also provides connection to the needed information about involved advertisers, agencies or similar.

Campaign Item

Represents the line item you will submit to your AdServer or SSP. Stores all information needed for the configuration and will save all relevant IDs received from the external platform.

Defines all the key information needed to check availability and submit a line item to an external system.

Revenue Schedule / Revenue Schedule Daily

Will break down the Campaign Item performance on a monthly or daily base and store key information (for example the delivered impressions)

The monthly/daily delivery reports update these information

These are also used for invoicing on actuals (e.g. delivered impressions per month)

Delivery Data

Additionally to the monthly or daily revenue schedule, delivery data records are used for a more detailed breakdown of the delivery. Especially for delivery data per site/medium.

Activated via sitebased delivery data

This data can be used for revenue distribution in Publisher Payout and out Accounting Interface.

Enhanced Delivery Data

Similar to delivery data, but with even more specific breakdowns (like impressions per device or per key value pair)

Enhanced delivery data import

Can also be used in Publisher Payout