3.5 Integration of External Systems (Ad Servers, SSPs, DSPs)

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Last updated: 2024-01-05 by Former user (Deleted)
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It is possible to use ADvendio without integrating it with any other systems. However, you will experience the most significant advantages and benefits by connecting it to one or multiple systems that are already in use. Currently, we support these integration blocks:

 

Media Selling and Ad Server Integrations

ADvendio provides support for Media Selling and seamless integration with various Ad Servers, including AdButler, Triton, Google Ad Manager (including Ad Exchange), AdsWizz, Xandr Monetize, FreeWheel, Equativ and Broadsign which can significantly improve customers' daily operations.

Ad Server integrations provide the following benefits:

  • Enable you to effortlessly push your Sales Campaigns from ADvendio to the booking systems.

  • Offer on-the-spot availability checks to verify planning.

  • Save you the time and hassle of manually synchronizing data across multiple systems, making ADvendio a leading platform for your order management flow.

  • Automatically generate reporting data for invoicing, accounting, and other purposes.

Find the list of Media Selling and Ad Server Integrations:

  1. Google Ad Manager (AdServer including Ad Exchange)

  2. Xandr Monetize (AdServer and SSP)

  3. FreeWheel (AdServer)

  4. AdsWizz (AdServer)

  5. Broadsign

  6. Triton

  7. AdButler

  8. Equativ (previously Smart Ad Server)

 

Media Buying, Demand Site Platform and Social Media Integrations

This integration block helps to connect ADvendio with various platforms for streamlined media buying processes. The platforms included in this block are Linkedin, Meta (Facebook/Instagram), Xandr Invest, Google Campaign Manager, Google Display & Video 360, Google Ads, The Trade Desk, TikTok, Pinterest, Amazon DSP, and Platform 161.

These integrations allow you to:

  • Plan your campaigns directly from ADvendio using your CRM and OMS data.

  • Employ Media Buying as a Service and use dedicated Audience Extension products as a publisher to achieve your goals.

  • Save time by trafficking your basic campaign setup with a single click from ADvendio and when creating your campaigns.

  • Automatically receive data regarding performance and costs to use for invoicing purposes.

  • Get a comprehensive 360-degree overview of your campaigns in ADvendio, running on many different platforms.

The following are Media Buying, Demand Side Platforms, and Social Media Integrations:

  1. Meta Facebook/Instagram

  2. Xandr Invest (DSP - Demand Side Platform)

  3. The Trade Desk

  4. Google Campaign Manager 360

  5. Google DV360 (DSP - Demand Side Platform

  6. Google Ads

  7. Amazon DSP (Pilot)

  8. TikTok

  9. Pinterest

  10. Linkedin

  11. Platform 161 (DSP) (Extension; not part of our Media Buying features)

Programmatic and Reporting Integrations

This section describes the Programmatic and Reporting Integrations offered by ADvendio. The reporting integrations provide detailed analytics to optimize the performance of advertising campaigns, while programmatic integrations automate the buying and selling of ad inventory, allowing real-time bidding for targeted ad placements. The supported integrations include BURT Analytics, Google Ad Manager Programmatic Reporting, and Xandr Monetize (SSP), creating a comprehensive programmatic and reporting ecosystem. These integrations allow users to track and analyze metrics such as impressions, clicks, and conversions.

  1. BURT Analytics

  2. Google Ad Manager Programmatic Reporting

  3. Xandr Monetize (SSP)

  4. Generic CSV Uploader