7.3.12.9 [Integration Overview] of Xandr Invest Media Buying
Available with Version | 2.151 and up |
|---|---|
ADvendio Edition | ADvendio ONE - with ADvendio ONE customers will have access to the new Media Buying component and all future integrations and enhancements. ADvendio Connect Buying Beta - with Connect customers can use existing Media Buying extension with integrations released before February 2023, but no new integrations or enhancements will be added. |
External Systems | Xandr Invest |
The Xandr Invest Integration enhances the capabilities of Xandr's demand-side platform (DSP) to enable the dynamic media buying process. This integration allows advertisers to connect with audiences across screens and digital formats, with access to the data marketplace.
Therefore, this integration provides advertisers with an efficient and effective solution for buying media dynamically.
Who will benefit from this integration?
The integration of Xandr's platforms will benefit both buyers and sellers in the advertising industry and will help overcome their greatest challenges.
By utilizing Xandr Invest, advertisers can optimize their campaigns in real-time and can reach engaged audiences across screens with premium advertising, leading to better business results.
Xandr's Invest Demand-Side Platform (DSP) provides advertisers with access to a robust data marketplace, premium supply across digital formats, and flexible ways to transact, enabling them to connect with engaged consumers effectively.
Therefore, advertisers who want to target engaged audiences and drive business results will benefit from this integration.