Guaranteed Outcomes in Xandr (vCPM, CPC and CPCv)

Owned by Daniel Yañez
Last updated: 2024-06-04
3 min read

Context

  • vCPM, CPC and CPCv based bookings can work with guaranteed outcomes instead of impressions, this way users in ADvendio can set up Campaigns based on a target number of viewable impressions; clicks, or completed views and book these settings directly to Xandr. Creating a more seamless transition of the data between the two systems and less effort adjusting bookings manually in Xandr.



1. When setting Outcomes on an ALI (Augmented Line Item) Campaign Item

First, you need to set up the following specifics:

  1. On the AdType:

    1. Product Type → Video

    2. AdType → Augmented (ALI)

    3. Plus the necessary extra fields you required

  2. On the Adspec:

    1. Create an AdPrice indicating your Billing category of choice

      1. The following billing categories are accepted in Ad Price or Campaign Item Level

        1. CPM = Impressions

        2. vCPM = Viewable Impressions

        3. CPCv = Completed Video Views

      2. The “quantity” of each billing category is selected also at a Campaign Item Level

  3. On the Media Campaign

    1. Select one of the Budget Types

      1. Revenue :(Fixed Revenue in Xandr)

      2. Impression :(Fixed Revenue in Xandr)

      3. Flexible :(Flexible Revenue in Xandr)

        image-20240110-185515.png



  4. On your Campaign Item(s)

    1. Select one of the Ad Types Delivery Types options

      1. Exclusive

      2. Impressions

        image-20240110-185327.png



  5. IMPORTANT: The Media Campaign ‘Budget Type’ needs to go in accord with the Billing category selected in the AdPrice

    1. Revenue or Impression only works with the following Billing Category:

      1. CPM

      2. vCPM (Viewable CPM)

      3. CPCv

    2. Flexible works with the following Billing Category:

      1. Dynamic CPM

      2. Cost Plus


  6. The desired Outcomes are properly configured, if everything else is done the Items must be submitted to Xandr



 

2. When setting Outcomes on a GDALI Line Item

First, you need to set up the following specifics:

  1. On the AdType:

    1. Product Type → Video

    2. AdType → GDALI (Guaranteed Augmented)
      Only on this option you can opt to have ‘Budget → Complete' in Xandr UI (Available from version 2.170)

    3. Plus the necessary extra fields you required

  2. On the Adspec

    1. Create an AdPrice indicating your Billing category of choice

      1. The following billing categories are accepted in Ad Price or Campaign Item Level

        1. CPM = Impressions

        2. vCPM = Viewable Impressions

        3. CPCv = Completed Video Views

      2. The “quantity” of each billing category is selected also at a Campaign Item Level


  3. On the Media Campaign

    1. Select one of the Budget Types

      1. Revenue :(Fixed Revenue in Xandr)

      2. Impression :(Fixed Revenue in Xandr)

      3. Flexible :(Flexible Revenue in Xandr)


  4. On your Campaign Item(s)

    1. Select one of the Ad Types Budget Types options for your Campaign Item(s)
      DELIVERY TYPE ALWAYS NEED TO HAVE AN OPTION SELECTED

      1. Revenue (Fixed Revenue in Xandr)

      2. Impression (Fixed Revenue in Xandr)

      3. Flexible (Flexible Revenue in Xandr)


  5. IMPORTANT: The Media Campaign ‘Budget Type’ needs to go in accord with the Billing category selected in the AdPrice

    1. Revenue or Impression only works with the following Billing Category:

      1. CPM

      2. vCPM (Viewable CPM)

      3. CPCv

    2. Flexible works with the following Billing Category:

      1. Dynamic CPM

      2. Cost Plus

  6. The desired Outcomes are properly configured, if everything else is done the Items must be submitted to Xandr

 

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