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[Buying Orders & Buying Items] How to configure them in Google Display & Video 360. Supported settings

[Buying Orders & Buying Items] How to configure them in Google Display & Video 360. Supported settings

Available with Version:

2.146

Available with Version:

2.146

Role

Order Manager - Fulfilment; System Administrator

ADvendio Edition

Connections

External Systems

Google Display & Video 360

Challenge

You are planning to use the ADvendio Media Buying features to purchase media via Google Display & Video 360.


Solution

This article covers the necessary fields and configurations for setting up Buying Orders and Buying Items with the Google Display & Video 360 Integration (further referred to as DV360).

Programmatic Buyer import

 

1. Buying Configuration

To begin the buying configuration process for successfully pushing Buying Orders/Items to DV360, follow these steps:

 Access the App Launcher and search for "Buying Configurations."

  1. Once in the "Buying Configuration" section, click on "New" to start

  • General Information

  • Select “DV360” as a connection and select the “Active” checkbox

The following image shows the recommended set of fields to add for the DV360 integration:

Screenshot 2024-03-11 at 18.14.53.png

2. Buying Campaigns (OPTIONAL)

You can directly configure Buying Campaigns in ADvendio, they will equal Campaigns in Display & Video 360.

 

ADvendio Field

DV360 Settings

Additional information

ADvendio Field

DV360 Settings

Additional information

Advertiser

Select the advertiser for your campaign

 

Start / End Date

Sets the start and end date for your campaign.

 

Goal KPI

 

possible values:

  • CPM

  • CPC

  • CPV

  • CPIAVC

  • CTR

  • VIEWABILITY

  • CPA

  • Other

Goal KPI Amount

 

If the Goal KPI is ‘Other’ this will be ignored

As of April 2024 the Buying Campaign created in ADvendio has to be considered as a