[Buying Orders & Buying Items] How to configure them in Google Display & Video 360. Supported settings
Available with Version: | 2.146 |
---|---|
Role | Order Manager - Fulfilment; System Administrator |
ADvendio Edition | Connections |
External Systems | Google Display & Video 360 |
Challenge
You are planning to use the ADvendio Media Buying features to purchase media via Google Display & Video 360.
Solution
This article covers the necessary fields and configurations for setting up Buying Orders and Buying Items with the Google Display & Video 360 Integration (further referred to as DV360).
Programmatic Buyer import
1. Buying Configuration
To begin the buying configuration process for successfully pushing Buying Orders/Items to DV360, follow these steps:
Access the App Launcher and search for "Buying Configurations."
Once in the "Buying Configuration" section, click on "New" to start
General Information
Select “DV360” as a connection and select the “Active” checkbox
The following image shows the recommended set of fields to add for the DV360 integration:
2. Buying Campaigns (OPTIONAL)
You can directly configure Buying Campaigns in ADvendio, they will equal Campaigns in Display & Video 360.
ADvendio Field | DV360 Settings | Additional information |
---|---|---|
Advertiser | Select the advertiser for your campaign |
|
Start / End Date | Sets the start and end date for your campaign. |
|
Goal KPI |
| possible values:
|
Goal KPI Amount |
| If the Goal KPI is ‘Other’ this will be ignored |
As of April 2024 the Buying Campaign created in ADvendio has to be considered as a