Programmatic Guaranteed [PG] Deal - Media Campaign and Line Item creation

External Systems	Xandr
Version	From version 2.170

Context

The programmatic Guaranteed Deal feature allows configuring certain fields to create a Deal with all the required elements.

We need to set up a ‘seamless’ connection
- Connection > Specific settings > Connection features
Import via “Transfer to Advendio” the Programmatic Buyers to be able to select them later on in the Media Campaign
- Once imported they need to be mapped to an Account using an external account ID from the Programmatic Buyer import to be able to be selected
- More info about how to do this here 3.5.3.1 [Transfer to ADvendio] How to automate the sync of audiences and videos between ADvendio and external platforms?

Multiple Buyer seats targeting will be available in a future patch

Create a new Media Campaign
- Before starting the process be sure to add the Field Programmatic Buyer if it is missing in your current layout
- Check that the proper association with a Programmatic Buyer has been done see more details
The mandatory fields that need to be present are:

Mandatory	Advendio Object	ADvendio Field	Xandr Field	Values	Comments

Mandatory	Advendio Object	ADvendio Field	Xandr Field	Values	Comments
	Media Campaign	Programmatic Buyer	Bidder Name	Programmatic Buyer	Assign one Programmatic Buyer and it will become the buyer seat for all the Deals Only if there are NO buyer seats targeted
	Media Campaign	Adserver Order Type		Proposal
	Media Campaign	Campaign Start Date		Any date in the present or future
	Media Campaign	Campaign End Date		NO end date
	Media Campaign	Budget Type		Impression	Revenue is the default value used if nothing is selected If this happens it makes the Lifetime budget impressions be set as “null” and this can lead to an error for a PG Deal
-	Media Campaign	Description		Optional

When creating a Campaign Item we are also creating the Deal at the same time in one seamless process.
When a PG Campaign Item is submitted will create an individual Deal in Xandr for each Campaign Item that it contains, each one with its corresponding Deal ID
Here are the mandatory requirements to create a successful deal that need to be associated with a Campaign Item (Ad Type and Ad Price too) all the other fields are optional:

Mandatory	Advendio Object	ADvendio Field	Values	Xandr Field	Deal info	Comments

Mandatory	Advendio Object	ADvendio Field	Values	Xandr Field	Comments
	Ad Type	Goal Type	None
		Delivery Type	Impressions	Delivery Goal	Can be also selected directly from the Campaign Item
		AdType	Programmatic Guaranteed		This option can also be selected on the “AdType” of a Campaign Item object
		Size	-		The current default is used if nothing is selected
		Priority	1-15 =Open Auction 16-20 = Private Auction		Appears as Auction Type in the deal info in Xandr
-		Roadblock	None Partial		‘None’ / empty value means roadblocking will be disabled ‘Partial’ means roadblocking will be enabled ‘Normal’ currently not accepted in Xandr ‘ExactMatch’ currently not accepted in Xandr
	Ad Price	Billing Category	CPM	Revenue Type	These options can also be selected on the Billing Category of a Campaign Item object
				Price Type	This is extracted from the Billing Category
	Campaign Item	Name	80 Char. max		This will also be the Deal name
	Campaign Item	AdServer Proposal Line Item ID			Here is where the Deal ID is contained
-		Delivery Type	Impressions	Delivery Goal	If no value is selected it will consider the Delivery Type from the AdType
-		Sales Price		Ask Price