7.3.12.10 [Integration Overview] Facebook

With the ADvendio Spring Release 2022, we’re supporting the integration of Facebook Media Buying features into ADvendio. It is now possible to manage your Facebook Ads via ADvendio and purchase additional inventory on behalf of your Advertisers in a more seamless way.

You can plan whole Campaigns on behalf of advertisers or if you want to offer additional Audience Extension packages as part of your product portfolio. ADvendio now supports you in bringing those orders into Facebook, turning them into actual Ads, and automatically receiving key information on performance and cost.

ADvendio Connects helps to automate and streamline major business processes and focus on helping your business grow.

Who will benefit from this integration?

The target audience is Publishers, who want to resell media and offer their advertisers to book campaigns on their behalf on the Facebook platform.

ADvendio helps to seamlessly bring your campaigns into Facebook. Then we automatically sync back all relevant information and the delivery numbers, so that you can always track your campaign's performance.

These numbers can be used by our finance module to automatically invoice your advertisers.

What is required to use the integration?

As a Media Buying integration, Facebook is fully covered by your ADvendio Connect license. No further license or activation is required.

For the smooth functioning of all the systems, we recommend using Salesforce Package Extension the “Media Buying Pilot”: 4.19.5 What's the ADvendio Buying Pilot and how can it support my business?

If you are not a customer of ADvendio Connect and are interested in using Facebook integration, you can contact your Technical Account Manager or our Customer Success Team for help.

How to set up and use the integration?