7.3.5 SMART Features

Login Record creation

Attention

The reporting feature of SMART only support 30 days as reporting time frame in the default configuration. You will need premium reporting enabled in order for the ADvendio Delivery Report features to work properly.

Otherwise it might be that they are ending in an error message: “Error while creating the report, HTTP/1.1 403” when using the delivery reports in ADvendio.

Please contact your SMART Account manager for more information.

Go to Overview - Connections, and create a new SMART record. Please make sure that you:

  1. Request a REST API login. Make sure this REST login will have administration rights to create campaigns and insert flights in SMART (your normal GUI Smart login will not work here).

  2. Enter these login credentials as username + password, as well as additional username and additional password.

  3. Enter your network ID, which you fill into the corresponding field also in the login record. If you don't know your network ID, ask your SMART consultant.

  4. Please enter the required Advertiser-Group-ID in the field "ADvendio__AdvertiserGroupID__c" in Object "ADvendio__AdServer_Login__c". 



Advertiser and Agency

REST

If you are using the REST API, we will create the Advertiser as a "Direct booking Customers".



If you like to enter the IDs manually, create a new record and enter data as follows:

  1. For Advertiser: 

    • Field  "AdServer Advertiser ID Name " = ID, 

    • "Advertiser" linked to the Account, 

    • the "Agency" reference empty, 

    • "AdServer Login" set to the correct SMART login.

  2. For Agency: 

    • Field  "AdServer Advertiser ID Name " = ID, 

    • Advertiser" and "Agency" both refer to the same Agency Account,  

    • "AdServer Login" set to the correct SMART login.

For all older version, please upgrade

 

To book media campaigns, please pay attention that:

  • Advertisers without Agency: 

    • Leave the field "Agency" in your Media Campaign empty or enter the Advertiser twice (for in-house agencies)'

  • Advertiser with Agency:

    • Enter "Account" and "Agency" in your Media Campaign appropriately.

Please enter the required Advertiser-Group-ID in the field "ADvendio__AdvertiserGroupID__c" in Objekt "ADvendio__AdServer_Login__c".

You find this in your SMART UI if you open any Advertiser (from advertisers list), and look at the group ID (e.g., XGroupeID GET parameter) which is part of the URL.

 

How to handle Special Characters in Account Names

The Smart UI and Interface don't support many special characters. The interface will display an error message. As some of these characters might be in the actual companies names, and you like to show them in your documents/PDFs, please make sure to follow this process:

  • Create the Account manually in SMART (without special characters)

  • Copy the ID of the advertiser from SMART

  • Create the Account in ADvendio and manually create an External Account ID, entering the ID of the advertiser from SMART.

Inventory Setup Ad Type

Make sure to fill out the Format ID(s) 

  1. Format ID(s) (Object AdType) and 




  2. AdServer IDs (Object AdSpec). You can also select your multiple format IDs here by selecting an AdServer IDs of Type Format in the AdServer ID AdSpec Assignments related list or use the Inventory Targeting in the Media Configuration to choose the formats to target. If your are using multiple formats, ADvendio will automatically create one Insertion in SMART for each format, and use a grouped inventory goal for them. More details can be found here: https://advendio.atlassian.net/wiki/spaces/SO/pages/2209218571



Set Salesperson and Trafficker in SMART

With Version 2.115, we now support to set the Salesperson and Trafficker in SMART. If you want to know more, about how to configure and use this feature, please see the following chapter of our wiki:

3.5.10 Manage Teams, Ad Manager and Trafficker


Targeting Support

  1. Browser and device Targeting: With Version 2.135 you can import the technical targeting IDs for browsers and devices and use them in the technical targeting within our media configuration.

  2. Geo-Targeting: With Version 2.135 and up: You can import Geo Targeting IDs via our import feature and then use the geo targeting within our media configuration

  3. Keyword Targeting: It is possible to set up Keyword strings to target on the Campaign Item and Ad Spec object. Please note: This features is currently not supported by the ADvendio Key Value UI in the Media Configuration and keyword groups are also not supported.

Examples

Logical conjunction AND is done using a semicolon whereas OR can be done using a comma.

  • Transferred String: test=1;test2,test3=1
    Means: test=1 AND (test2 OR test3=1)

Additionally, negative Targeting (NOT-Targeting) is supported:

  • Transferred String: test1;NOT test2=1
    Means: test1 AND NOT test2=1

Mapping

Please refer to the table here 7.3.12 Technical AdServer Mappings

To see more information on how to set up products for your SMART system in ADvendio and use them in our features, see: https://advendio.atlassian.net/wiki/spaces/SO/pages/3051978761

Financial data

All discounts for a Media Campaign (aka. Order) or Insertion (aka. Ad) are set to ZERO. For Insertion ADVendio transfers the NET and  SMART calculates the GROSS automatically. The NET can be managed by modifying the "AdServer Price Field" in Object "Connection" 7.3.1.2 Submit Prices to the AdServer.