4.2.5.6 How to overwrite Item Type and Goal settings from your Ad Type on Campaign Items(Ad Type, Goal Type, Goal Percent / Quantity)

Challenge

When submitting Campaign Items to the AdServer, lots of item fields need to be configured. Fields which set the item type, the goals, and the priority are pre-defined on Ad Type level for your products. For many of these, you can however override them on the Campaign Item level. Thus creating some exceptions to the default product configuration, while everything else remains the same.

Here is an overview of the different existing fields and how to use them.

Solution

Overview of Field Overwriting

When configuring Campaign Items in ADvendio, certain fields can be overwritten to customize the integration with external platforms. These fields are initially defined on the Ad Spec and Ad Type objects but can be adjusted at the Campaign Item level to accommodate specific integration needs. This capability allows exceptions to default product configurations while maintaining consistency for other attributes.

List of Overwritable Fields

Below are the fields that can be customized for individual Campaign Items:

Open

• Ad Type

• Product Type

• Budget Type

• Delivery Type

• Delivery Rate Type

• Goal Type

• Goal Percent

• Priority

• Secondary Goal Type

• Secondary Goal Quantity

• Secondary Goal Percent

• Secondary Goal Budget

• Master

• Forecast Slot

• Companion Size

• Companion Delivery Option

• Roadblocking Type

• Report Slots (AI)

• Report Slots (Clicks)

• Report Slots (Viewed AI)

AdServer/SSP Integration support

The table below provides an overview of which fields are utilized by each integration platform:

For more information about the related features, see also the following articles:

3.1.5.1 Ad Type (Google Ad Manager)

3.1.5.5 Ad Type (FreeWheel)

3.1.5.6 How to configure formats for your Equativ (SMART) AdServer related products (Ad Type)

https://advendio.atlassian.net/wiki/spaces/SO/embed/3890479159?atl_f=PAGETREE

[AdType Formats Configuration] for Triton-related products in ADvendio

[AdTypes] How to configure formats for AdButler-related products in ADvendio

3.1.5.2.3 Reporting Slots

3.1.5.2 Slot sizes

Configuration Recommendations

To ensure a smooth setup:

• Field Permissions: Limit user permissions to overwrite critical fields if conflicts with product definitions or pricing may occur.

• Page Layout Adjustments: Add only the relevant fields to your page layouts based on the integration platform in use.

• Picklist Customization: Adjust picklist values for fields like Ad Type or Goal Type to reflect only the supported options for your selected platform.